Net Columnist
ROBERT SEIDMAN'S bi-weekly Online Insider e-mail newsletter goes to 35,000 e-mail addresses (many of them e-mail lists) and thousands more visit his website each week. He's taken his four years of experience as an Internet observer and analyst into the marketing-research business, with a venture called Good Reports. He describes the five most common faults he found on e-commerce sites in his report, In Search of E-Commerce.

Interviewed by Paul Schindler
July 30, 1998

Audio